WHC envisions a future where Canadians share a conservation ethic that recognizes the fundamental importance of wildlife habitats that are abundant, rich and support biodiversity, and that inspires the rest of the world.

WHC's objectives are:

• to promote the conservation, restoration and enhancement of wildlife habitat in order to retain the diversity, distribution and abundance of wildlife ...
• to provide a funding mechanism for the conservation, restoration and enhancement of wildlife habitat in Canada
• to foster coordination and leadership in the conservation, restoration and enhancement of wildlife habitat in Canada.

WHC works through partnerships with communities, landowners, governments, non-government organizations, and industry to find effective solutions to complex environmental problems facing wildlife habitat.

WHC is guided by a highly diverse Board of Directors, with representatives named by government and conservation agencies.

WHC invests the proceeds from the sales of Canadian Wildlife Habitat Conservation Stamps and Prints in habitat conservation. The vast majority of Stamps are purchased by waterfowl hunters to validate their federal Migratory Game Bird Hunting Permit.

Since 1984 WHC has dedicated over 52 million dollars to the conservation, restoration and enhancement of wildlife habitat. WHC has also been an important catalyst of many groundbreaking habitat conservation initiatives, such as Carolinian Canada, and the North American Waterfowl Management Plan. WHC has also helped launch key organizations such as the Fondation de la faune du Québec and the Newfoundland and Labrador Legacy Nature Trust.